LASCANA International

It's a woman's world

LASCANA – It’s a woman’s world is a multi-brand concept established in 2006, present on the German underwear and swimwear market with 21 own-brand stores. LASCANA articles are additionally sold in over 812 shop-in-shop areas at renowned retailers. Furthermore, LASCANA has been successful in the Wholesale segment for many seasons now, in Europe, Russia and the USA amongst other markets.

LASCANA designs its over-the-counter stores as well as its online shop in line with the motto ‘It’s a woman’s world’. This world includes helpful services such as spacious fitting rooms with four different lighting moods, Day, Home, Beach and Candlelight, as well as a personalised size and figure advice service for its customers. The business concept is rounded off by a richly varied assortment of lingerie, day underwear, night underwear as well as swimwear and beachwear.

LASCANA – It’s a woman’s world pursues a consistent multichannel strategy worldwide offering its products and services online, through catalogues and retail stores in order to give consumers access to a unique shopping world anywhere and at any time. LASCANA is successful and established through different business models wordwide.

Main business models:

• Retail Stores
• Online & -Franchising
• Concessions
• Shop-in-Shops within department stores

Main online shops

• Germany: www.lascana.de
• Austria: www.lascana.at
• Switzerland: www.lascana.ch
• Hungary: www.lascana.hu
• Czech Rep.: www.lascana-shop.cz
• Slovakia: www.lascana.sk
• UK: www.lascana.co.uk
• Netherlands: www.lascana.nl
• USA: www.lascana.com

Multi-brand Concept

The umbrella brand LASCANA stands for high quality and an excellent fit at attractive prices. Well-known licensed brands such as Marie Claire, s.Oliver, Venice Beach, Bench, Buffalo or Jette next to the own brand LASCANA add an exclusive aspect, complementing the product range.

The Assortment

The wide array of products includes lingerie and bras, hosiery, stockings, home and night wear as well as swim and beach wear.

Winner / loser tests provide reliable results

The so-called test catalogue significantly contributes towards the success of the concept.
New potentially promising items are displayed in catalogues sent to 100,000 representative print- and online- test customers.
Only the items passing this test are actually produced. This forecast ensures that orders by LASCANA and its retailers are placed on a very realistic basis.

Organisation

Central Buyers are in charge of the entire supply chain of their assortments: from trend-scouting and design to fit, manufacturing, quality assurance and disposal as well as turnover and result. This holistic approach constitutes another component of the successful strategy. It makes sure that all product requirements are taken into consideration.

Lingerie: 65-100 AA-G (German sizes)
Beachwear: 32-48 A-G (German sizes)